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About Us

The DueNorth brand was proudly founded as Sure Foot® in 1984 and has continually served as the leader in traction aids that prevent slips, falls and injuries as a result of winter conditions. Our products, inspired by necessity, simplicity and love for the outdoors, are all based on innovative concepts with a focus on superior design, function and value. Whether it's for the casual athlete, the demanding outdoor enthusiast or the progressive industrial manufacturer, our products are designed to excel in a variety of elements for all-purpose and everyday use, and we take pride in our use of quality materials that deliver the best results.

In 2019, Due North® became part of the SureWerx family of safety brands.


About SureWerx


Co-headquartered in Elgin, Illinois and Vancouver, British Columbia, our mission is to produce the most innovative and rigorously tested products for our customers’ safety, productivity and comfort.  Our head to toe product portfolio includes 13 leading brands with a full offering of PPE, safety and equipment solutions.

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